ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    ABOUT US    
Sweet Choice Agency is a booking and management agency from Bern, which was founded in late summer 2024. With bundled resources and skills, we make it our goal to make professionalism and people-centered work our top priority at the same time.

With a passion for music and a strong network, we cultivate a relieving and supportive relationship with each other, but also with our artists; we stand by their side where needed.

We believe in the future of the music industry that is independent, bold and balanced - our experiences drive us to challenge and reshape conventional norms in a sustainable way.

 


TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM    TEAM  
Lou Looslishe/her
Management, Tourmanagement, Project- & Productionmanagement, Produktionsleitung

Lou - has been active in the cultural and music scene in Bern for 10 years, including at Dachstock, Grosse Halle, No Borders No Nations and other festivals and venues in Bern. In addition to various project management roles, she also works as a manager, tour manager and booker for various established Bernese music acts. She is also a co-creator and active in the up-and-coming queer-feminist music label Forcefield Records.

Formerly a rapper on stage herself, she now stands in the background and supports her artists with passion.


Reni Kohlershe/noneManagement, Tourmanagement, Project- & Productionmanagement, Fundraising, Social Media
Reni has had a passion for live music since her youth; consumes pop culture like air and has been spending money on mostly records and concert tickets for over 10 years. She has been active in Bern's cultural scene for 3 years, starting at Gaskessel and Kapitel, where she worked at the bar and at the entrance. She quickly immersed herself in the Swiss culture and music industry. Through steadily growing and long-standing friendships with musicians, she also began to take on the management and tour management of various Swiss artists. Today she supports artists throughout Switzerland in the areas of management, tour management, fundraising, promotion and social media and is also active in label work at the queerfeminist music label Forcefield Records.


Timo Friedlihe/him
Booking, Project- and Productionmanagement


Culturally socialized at the youth- and cultural center Gaskessel Bern, Timo grew into a full-time cultural worker through various event collectives. He currently works both at Exil Zurich and Dachstock Bern, where he books the hottest acts and hosts exceptional concerts and parties. With “Nextup Management”, his DIY agency, he books and manages DJs and artists both nationally and internationally and has become an integral part of the techno scene.

As an organizational talent, Timo has already helped numerous music videos, livestreams and much more to come to fruition. To name just one coup: The rap collective “Zonedout776” played a unique concert together with the Bern Youth Symphony Orchestra. Thanks to his many cultural experiences, Timo has a very broad and strong network.

CODE OF CONDUCT    CODE OF CONDUCT    CODE OF CONDUCT    CODE OF CONDUCT    CODE OF CONDUCT    CODE OF CONDUCT    CODE OF CONDUCT    CODE OF CONDUCT    
What We Stand ForSweet Choice Agency supports its artists wherever possible. We want to grow organically with our artists and consolidate their place in the music industry. With this Code of Conduct, we make it clear that all our (future) artists and other potential partners have read through our points and agree with them.AwarenessSweet Choice Agency does not allow space for any form of discrimination and does not support artists who live and reproduce violent and patriarchal values in their art - as well as in private - and we do not tolerate sexism, racism, ableism and queerphobia in any way. We demand a certain degree of reflection from all our partners involved and that they are aware of their roles and associated privileges in our society. We are always ready to discuss any ambiguities.Trust and CommunicationIt is important to us that there is mutual trust and open communication. In concrete terms, this means that everything concerning the joint business is discussed together at eye level and deadlines are met - after all, we are all happy with the best possible end product. It is also important to us that confidential information is treated as such and that no data is passed on to external parties without the consensus of all those involved. We maintain an active and open feedback culture and are open to criticism both internally and from artists and partners. We learn not only from successes, but also from mistakes.Fair Working Conditions / ContradictionIn order to live up to our claim of providing high-quality service, people have to be healthy. This includes free time and pay in an industry that still has no official minimum wage or trade union. Agencies / musicians at this level like us do a lot of work for free and we are aware that this is a contradiction to our claim to our values towards wage labor. We therefore also demand that artists and other partners value our commitment and resources. We strive for a music industry that is only professional when work is remunerated.

IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM    IMPRESSUM  
Design by Matteo Messina Text by Reni Kohler All Photos on this page by Loan Schläppi