With a passion for music and a strong network, we cultivate a relieving and supportive relationship with each other, but also with our artists; we stand by their side where needed.
We believe in the future of the music industry that is independent, bold and balanced - our experiences drive us to challenge and reshape conventional norms in a sustainable way.
As of 2025 we are working together with Büro PFERD. Founded in Frauenfeld, the PFERD makes cultural productions possible and supports the artists of Sweet Choice with project-based funding, communication and project management.
Management, Tourmanagement, Project- & Productionmanagement
Lou has been active in the cultural and music scene in Bern for 10 years, including at Dachstock, Grosse Halle, No Borders No Nations and other festivals and venues in Bern. In addition to various project management roles, she also works as a manager, tour manager and booker for various established Bernese music acts. She is also a co-creator and active in the up-and-coming queer-feminist music label Forcefield Records.
Formerly a rapper on stage herself, she now stands in the background and supports her artists with passion.
Grown up next to Bad Bonn (FR), June entered the concert and festival scene through the Kilbi. Since then, June has worked passionately at numerous music events in German- and French-speaking Switzerland - at the bar, in documentation, event takedown, poster and merch design. Helvetiarockt workshops have encouraged June to perform on stage - for DJ sets as part of wildreis, sound performances, or as DJ for rapper Yasou. In 2023, wildreis started their own party formats at the ISC Club Bern. Since then, June has been managing self-organized and collective events in Fribourg, Geneva and Berlin.
While studying art in Geneva, June has spent four years building up a broad network in French-speaking Switzerland and linking it with German-speaking Switzerland to break down language barriers and bring communities together.
Booking, Project- and Productionmanagement
Culturally socialized at the youth- and cultural center Gaskessel Bern, Timo grew into a full-time cultural worker through various event collectives. He currently works both at Exil Zurich and Dachstock Bern, where he books the hottest acts and hosts exceptional concerts and parties. With “Nextup Management”, his DIY agency, he books and manages DJs and artists both nationally and internationally and has become an integral part of the techno scene.
As an organizational talent, Timo has already helped numerous music videos, livestreams and much more to come to fruition. To name just one coup: The rap collective “Zonedout776” played a unique concert together with the Bern Youth Symphony Orchestra. Thanks to his many cultural experiences, Timo has a very broad and strong network.
PFERD
Gino was initially freelance and is now settled at PFERD as a cultural and design worker. Dey co-coordinates the program at KAFF, works at Kunstraum Kreuzlingen and makes music solo and with the Bingo Hall River Boys. Having grown up in Egnach (TG), dey has now lived in Frauenfeld for two years and moves through the cultural landscape of Thurgau and eastern Switzerland. When dey has time on the side, dey read a thousand books and newspapers at the same time, solves crossword puzzles, broadcasts niche-core into the ether and is politically active in various areas.
Dario accompanies cultural productions in a design-oriented way with a focus on ideation and transformation. In addition to PFERD, Dario coordinates the PR work at KAFF and works as an awareness person at Neubad Luzern. Dario spent their youth at KAFF and later at Halti in Frauenfeld. With a bachelor's degree in visual communication, Dario combines technical affinity with design practice. Experience in graphic and UX design, PR and awareness work characterize Dario's interdisciplinary approach. In they's free time, you can find Dario in the forest or at their favorite coffee shop reading or writing a diary.